Driving Deposit Growth: Who’s Responsible?

Lenders are typically trained to focus exclusively on lending products, but all borrowers are depositors somewhere. With many institutions facing liquidity pressure in order to continue funding loan growth, the question of who’s responsible for deposit growth is increasingly relevant. Do we leave it to the CFO or branch managers? Do the kind of deposits we gather matter? In this session, we examine those questions, look at recent trends in selling a suite of relationship products, and provide enough background to help decide if your lending team should be playing a role in deposit gathering.

Presenter: Darryl Mataya, Senior Advisor, Abrigo